Global ambition. Local strategy. Lasting impact.
Your go-to-market strategists for innovative beauty brands entering Europe.
We help innovative beauty brands expand into the European market through localized strategy, high-impact retail partnerships, and precise roll-out support that drive smart growth from day one.
What We Do
From Paris to Berlin: market entry, mastered.
At The Entry Point we bridge founder vision with commercial strategy, combining retail expertise and local fluency to ensure your brand’s launch isn’t just seen, it’s remembered.Whether you're expanding into the European market, or recalibrating an existing presence, we bring clarity, structure, and momentum to your next growth chapter - because how you enter shapes how you grow.
Why Work With Us
Been there. Built that.
At The Entry Point, we don’t just advise - we forge partnerships.
We collaborate closely with founders and global teams to localize their brand identity, shape their retail strategy, and navigate new markets with clarity and confidence.Founded by Ilaria Ticchioni - a senior commercial strategist with hands-on experience with brands such as Milk Makeup, Anastasia Beverly Hills, The Ordinary, and 3INA - we know what it takes to transition from global vision to successful local sell-through. We’ve built launches, negotiated with top retailers like Sephora, Nocibè, Douglas, and Cult Beauty, and translated brand stories into strategies that land.If you’re looking for more than distribution - if you want presence, resonance, and performance - this is your entry point.
Services Overview
Localize. Launch. Grow.
• Brand & Market Growth Strategy
Turning your global vision into real, local traction.
We help you clarify how who you are resonates locally - defining how your brand should position, price, and show up in each market to ensure you launch with purpose and precision.• Go-to-Market Planning
Your personalized blueprint for European growth.
From channel strategy to rollout sequencing to optimizing your in-store presence, we design step-by-step expansion plans that connect vision with execution so your launch converts into measurable commercial growth.• Fractional Market Leadership
Senior-level partnership, without the full-time headcount.
We bring structure, experience, and clarity, to act as your embedded local lead - managing partner relationships, coordinating cross-market operations, and driving sustainable sell-through performance.• Strategic Advisory Sessions
Expert insight, on demand.
Focused, one-to-one sessions offering senior-level perspective on your next move - from market insights, to expansion opportunities, to negotiation support. You’ll walk away with actionable clarity, tailored to your brand, so you can act fast and grow smart.
You can find our services playbook HERE
Let’s talk
You bring the vision. We’ll help you localize it.
Let’s make your next move your smartest one yet.Book a discovery callIlaria Ticchioni
Founder, The Entry Point
📍 Based in France | Available across time zones
© 2025 The Entry Point